Katrin Scholz-Barth, President
Katrin Scholz-Barth, principal of Katrin Scholz-Barth Consulting, is an internationally recognized expert in Sustainability. As part of the 2022 FIFA World Cup Qatar program she helped define and create the program-wide sustainability and innovation strategies to deliver a carbon-neutral mega sports event in a fragile desert environment. Katrin frequently teaches strategic sustainability to entrepreneurs and startups, addressing both assets and liability of the balance sheet, green funding and long-term investment potential based on sound sustainability business practices including environmental social governance (ESG). During the 2018/19 Arab Innovation Academies she presented the sustainability keynote.
Katrin earned her Executive MBA from HEC Paris and a Masters of Science in civil and environmental engineering from the University of Rostock, Germany. She has done engineering and sustainability consulting on three continents, including Europe, the USA, and the Middle East. She specialized in green buildings and construction, sustainable landscape and green infrastructure for low impact developments and water conservation, energy efficiency, and air quality control – biomimicry and innovations inspired by nature to reduce the ecological footprint of the built environment. She taught these subjects at Harvard University Graduate School of Design and the University of Pennsylvania Graduate Design School and presented at numerous international conferences.
Katrin’s coauthored book Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure, was released by Wiley and Sons in April 2009.
Since moving to Doha, Qatar in June 2008, Katrin has become the founding president of SustainableQATAR. She is a contributing author to the Qatar Better Buildings Guideline by UNESCO.
Johanna is a marketing specialist with 10+ years of experience in the marketing field. Johanna is very passionate about both people and nature and has been working with teams from all over the world. Johanna has an MBA from Bocconi University in Milan, Italy and a Master’s degree in Marketing and Sales from Université Jean Moulin Lyon III, France. She has covered several marketing roles in the pharmaceutical industry where she has focused on improving patients’ lives by facilitating their access to medical treatments and by creating awareness on disease prevention.
Johanna has also supported environmental organizations over the last years. She participated actively with Envol-Vert to raise awareness in Colombia about the importance of biodiversity and the protection of the environment.
Johanna arrived in Qatar in January 2020 where she is happy to bring her knowledge and experience to SustainableQATAR to support the organization in the mission of actively engaging members of the public, private, and governmental sectors to take environmental action in Qatar.